See where you stand.
Know exactly what to do.
Independent salons lose $2,500–$8,000 a year to underpricing — with similar gaps in visibility and review velocity. Your free Muse Score finds the gaps. Your Full Plan delivers the audit, the templates, and the action plan. All built from your data, automated, & delivered in minutes.
Independent salons lose $2,500–$8,000 a year to underpricing — and miss similar dollars in visibility and reviews. The Muse Score finds the gaps. The Full Plan delivers the fixes.
Share your services. Get your audit.
Fill the form or drop a screenshot of your menu. We scan your local market across pricing, visibility, and reputation. Your interactive audit lands in your dashboard — here’s what it looks like.
| Service | Your | Median | Gap | Annual |
|---|---|---|---|---|
| Balayage | $165 | $210 | -$45 | -$4,200/yr |
| Full Highlights | $145 | $175 | -$30 | -$2,800/yr |
| Women's Haircut | $65 | $60 | +$5 | — |
| Gloss / Toner Add-on | $25 | $35 | -$10 | -$900/yr |
This sample shows content from both tiers. Free Muse Score: composite score, pillar scores, peer ranking, services-below-market count, and aggregate leak estimate. Full Plan ($19): exact dollars per service, named competitors, Top Action, done-for-you templates, and the 90-Day Strategic Playbook.
What your Score reveals. What your Plan fixes.
80%+ of independent salons charge below their local market median for at least one service, and a 5–10% price adjustment is usually achievable without losing clients. Similar blind spots hide in visibility and reputation — your Muse Plan finds all three and tells you exactly what to do to improve.
Pricing45%
Your Score reveals the pricing gap. Your Plan closes it with exact $ recommendations and ready-to-send templates.
- ✓Your pricing pillar score (0–100)
- ✓Aggregate annual revenue leak estimate
- ✓How many services sit below the local median
- ✓Service-by-service breakdown — your current price · local median · gap · annual recovery
- ✓Named local competitors — see exactly which salons nearby are charging what
- ✓Price announcement email, SMS, and Instagram caption with your new prices merged in
- ✓In-chair script for handling client questions at the appointment
- ✓Booking platform update guide (Vagaro / Fresha / Booksy / Square / GlossGenius)
Visibility30%
Your Score reveals where you're invisible. Your Plan tells you exactly what to add to show up in Google, Instagram, TikTok, and AI search.
- ✓Your visibility pillar score (0–100)
- ✓Google reviews + social presence (Instagram + TikTok) vs. local peers
- ✓Local SEO analysis — top keywords you should rank for + where you stand today
- ✓Google Business Profile completeness checklist
- ✓Instagram analysis vs. local peer benchmarks (followers, engagement, posting cadence)
- ✓Schema markup + FAQ content recommendations
- ✓14-day content calendar + 10 captions + 5 reel hooks
Reputation25%
Your Score reveals your reputation trajectory. Your Plan hands you the templates and targets to turn it around.
- ✓Your reputation pillar score — rating, review count, velocity
- ✓Weak-pillar callout naming the biggest opportunity
- ✓Post-appointment review request SMS + email templates
- ✓Response templates for positive AND negative reviews
- ✓Velocity target to match the top quartile in your zip
- ✓Review automation setup — where to plug each template in
All stitched together by AI into your interactive Muse Plan — with copy-paste templates you can send Monday morning.
Three modules. One plan. Pick what you need.
Every audit starts with a free Muse Score. Add the modules you want, or get the Full Plan ($19) and the Strategic Playbook is included.
- Pricing Score vs. local competitors
- Named competitor pricing table
- Per-service positioning (under / at / above market)
- Annual leak estimate
- Pricing ladder templates (value / standard / premium)
- In-chair upsell script
- Booking platform optimization
- Visibility Score across Google, web, social
- Google Business Profile audit
- Website SEO audit + copy-paste schema markup
- Instagram analysis vs. local peer benchmarks
- TikTok analysis (if applicable)
- 14-day content calendar
- 10 captions + 5 reel hooks
- Review/referral trigger script
- Reputation Score with sentiment breakdown
- Top 5 rave themes + top 3 complaint themes (with verbatim quotes)
- 8 response templates calibrated to your actual reviews
- Competitor velocity benchmark
- Platform-specific review automation guide
- Negative review recovery scripts
Get all three, unlock the Strategic Playbook.
When you buy Pricing, Visibility, and Reputation together, the Strategic Playbook is included at no extra cost. The Playbook synthesizes all three modules into one coordinated 90-day plan:
- 90-day priority action checklist, sequenced by impact × effort
- 30-day content + revenue calendar
- Anonymized pillar exemplars from operators who hit 90+
- Competitive positioning narrative
- Downloadable PDF report
- 1 free re-audit at 60 days to measure progress
Before you decide
What's the difference between the free Muse Score and the paid modules?+
Your free Muse Score diagnoses where you're leaking money — across pricing, visibility, and reputation. Each paid module ($7) is the prescription for one of those pillars: recommended new prices, pre-written client emails, posting templates, review request scripts, and a prioritized action list. Buy all three together for $19 (vs. $21 à la carte) and the Strategic Playbook is included free — a coordinated 90-day plan across every pillar.
What's the Strategic Playbook?+
The Playbook is what you get free when you purchase all three pillar modules together. It synthesizes Pricing + Visibility + Reputation into a single 90-day priority checklist (sequenced by impact × effort), plus a 30-day content + revenue calendar, anonymized exemplars from operators who hit 90+, a competitive positioning narrative, and a downloadable PDF. It also includes 1 free re-audit at 60 days so you can measure how your scores have shifted.
Can I buy modules one at a time?+
Yes — each module (Pricing / Visibility / Reputation) is $7 standalone. The Full Plan at $19 unlocks all three plus the Strategic Playbook (and saves $2 vs. à la carte). Most customers start with one and add the others later from their dashboard.
Can I run a new audit later?+
Yes. The Full Plan includes 1 free re-audit at 60 days. Beyond that, re-audits are available from your dashboard so you can track progress as you work through the recommendations.
Where does the pricing data come from?+
We scrape real, public pricing data from competitors in your zip code — Google Maps listings, booking platform public pages, and websites. It's the same data your clients see when they compare prices.
How accurate is the analysis?+
We benchmark against the local median — the middle of your market, not outliers. For major metro areas, we have deep data. For smaller markets, we cast a wider net across your region. Every module includes a confidence band (HIGH / MEDIUM / LOW) so you can gauge how thick the data was.
I already know my competitors' prices.+
Maybe for a few services. Most operators track one or two competitors casually — not the full market across every service. The Pricing module benchmarks every service you offer against the local median and shows the annual revenue impact of each gap. That's where the insight is.
What if it says I'm priced fine?+
Then you'll know — and that's valuable too. But your Muse Score covers more than pricing. You might be priced well but invisible online, or have great visibility with a low review count dragging you down. The full audit covers all three pillars.
Is this a subscription?+
No. One payment per module, no recurring charges. The Full Plan includes a free re-audit at 60 days. After that, you can buy another audit whenever you're ready.
My pricing is complicated — tiers, add-ons, lengths. Can you handle that?+
Yes. The form has a details field on every service where you can list tiers and add-ons. Or upload a screenshot, CSV, or paste your booking-page link and we'll parse it for you.
Can I text in my services instead of using the form?+
Not yet — text intake is on the roadmap. Drop your email on the waitlist card at the bottom of the start page and we'll email you when it ships.
Find your leaks. Plug them.
Three modules at $7 each, or the Full Plan at $19 (all three pillars plus the 90-Day Strategic Playbook).